Wilmington, Del., U.S.A., July 22, 2009
DuPont™ Active Layer Makes its Debut in Gander Mountain SPX Rainwear and the DuPont™ Active Layer Insulated Fleece Parka and Bib
DuPont and Gander Mountain announced today that DuPont™ Active Layer will be a primary material in the new Gander Mountain SPX rainwear and the Active Layer insulated fleece parka and bib. This line of premium hunting apparel is the highest quality available from Gander Mountain. Product will be available in its 116 retail stores located in 23 states beginning August 1 with the insulated versions available September 1.
A scientifically engineered film, the DuPont™ Active Layer provides waterproof and windproof protection to active apparel that helps people stay dry and comfortable during inclement weather conditions. DuPont™ Active Layer is featured in a variety of clothing products, such as ski and snowboard gloves, winter sports jackets, golf rain gear, shoes and hunting apparel.
The Active Layer manages moisture through an impenetrable yet breathable layer of film of high-quality construction that provides superior functional performance. Also, the film is recyclable if used with 100 percent polyester fabrics.
“Whether you’re stalking that trophy Whitetail deer or are in windy and wet conditions in a duck blind, DuPont™ Active Layer enables outstanding comfort and protection,” said Greg Hindman, DuPont™ Active Layer Global Programs Manager.
“The DuPont™ Active Layer continues our rich tradition of providing superior quality products with the introduction of this premium line of hunting clothing from Gander Mountain.” Hindman continued.
“Consumers know and trust the DuPont brand and they know that this premium line of hunting clothing will deliver high performance and quality in any conditions,” said Colin Roemer, Gander Mountain.
DuPont has a long history of scientific innovations in consumer materials, and DuPont™ Active Layer continues that tradition. In addition, DuPont’s global manufacturing capabilities will provide laminators, brand houses and retailers access around the world to the DuPont™ Active Layer product. Combined with the high consumer perception of the DuPont name, the company is able to consistently deliver high-quality, innovative products like the DuPont™ Active Layer.
DuPont is a science company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are now 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com) a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.