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DuPont Anti-Counterfeit Solutions

DuPont Anti-Counterfeit Solutions Wins Technology Award in China

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BEIJING, CHINA, August 28, 2010 - A DuPont Anti-Counterfeit Solution has won a prestigious award in China for the brand protection program developed with Lenovo. DuPont was honored with the Blue Shield Award at the 5th annual conference of the China Anti-counterfeiting Technology

Blue Shield Award from China Anti-Counterfeiting Technology Association
Members of DuPont Authentication China team accept Blue Shield award. 
Association. The award honors the advanced technology in the  DuPont™ Izon® 3D holographic security label and the success our technology brought to Lenovo’s anti-counterfeit efforts.  DuPont Authentication was proud to receive the award and it is yet another recognition of the power DuPont Anti-Counterfeit Solutions bring to the market with the highest security holographic security label while still maintaining easily identified overt features.

Lenovo’s story:  Lenovo had previously implemented different anti-counterfeiting technologies but those were quickly compromised.  Lenovo turned to DuPont Authentication for their complete solutions approach.  DuPont’s team assessed the market, determined the most at-risk product lines and matched those with the appropriate layered technology solution to ensure a successful program. “We have been using DuPont™ Izon® holographic security labels for over 2 years, without encountering any counterfeits in our product’s supply chain”, said Mr. Wu Di, Director of Lenovo’s Idea S&P.  “Our customers are confident that they are buying genuine product from Lenovo when they see the deep 3D holographic label, which has not only provided high-tech security, but also strengthened our product image in the Lenovo Success Story marketplace.”  See the full Lenovo Success Story.