BEIJING, CHINA, August 28, 2010 - A DuPont Anti-Counterfeit Solution has won a prestigious award in China for the brand protection program developed with Lenovo. DuPont was honored with the Blue Shield Award at the 5th annual conference of the China Anti-counterfeiting Technology
Members of DuPont Authentication China team accept Blue Shield award.
Association. The award honors the advanced technology in the
DuPont™ Izon® 3D holographic security label
and the success our technology brought to Lenovo’s anti-counterfeit efforts. DuPont Authentication was proud to receive the award and it is yet another recognition of the power DuPont Anti-Counterfeit Solutions bring to the market with the highest security holographic security label while still maintaining easily identified overt features.
Lenovo’s story: Lenovo had previously implemented different anti-counterfeiting technologies but those were quickly compromised. Lenovo turned to DuPont Authentication for their complete solutions approach. DuPont’s team assessed the market, determined the most at-risk product lines and matched those with the appropriate layered technology solution to ensure a successful program. “We have been using DuPont™ Izon® holographic security labels for over 2 years, without encountering any counterfeits in our product’s supply chain”, said Mr. Wu Di, Director of Lenovo’s Idea S&P. “Our customers are confident that they are buying genuine product from Lenovo when they see the deep 3D holographic label, which has not only provided high-tech security, but also strengthened our product image in the marketplace.” See the full Lenovo Success Story.