STAMFORD and DuPont Authentication Step Up to the Mark in the Global Fight Against Counterfeiters
Premium brands have long been the target for counterfeiters. From high-end fashion to high technology, the bigger the brand, the more lucrative the rewards for the manufacturers of illegal counterfeits, which although they may look like the real thing, ultimately fail to deliver on quality, performance and reliability.
Cummins Stamford AC Generator to Utilize DuPont™ Izon® Brand Protection Technology
In response to this growing global threat, Cummins Generator Technologies
, manufacturers of STAMFORD® AC generators, have today launched an anti-counterfeit initiative enabled by DuPont Authentication that aims to protect the Cummins brand, reputation, customers and distributor network from the risk posed by the illegal activities of counterfeit manufacturers whose worldwide activities are estimated to cost businesses in excess of $500 billion a year.
In addition to investing in protecting trademarks and technologies through registration and patents, all global production of STAMFORD® AC generators will now bear a high-security hologram and unique machine reference number, enabling instant visual authentication and online verification of genuine STAMFORD® AC machines.
By viewing the DuPont™ Izon® security hologram on each side a different number of security dots can be seen to quickly verify it's authenticity.
Working in collaboration with DuPont Authentication, the global leader in secure overt authentication technology, each STAMFORD® AC generator will be labelled with a 3D DuPont™ Izon® security hologram
that protects and authenticates the STAMFORD® branded generator, providing new levels of confidence in the continued ability of STAMFORD® AC to deliver on their worldwide reputation for built in quality, reliability and innovation.
“Our launch of this ground-breaking initiative means we are now working even harder to protect our brand, our customers and their businesses,” said Ben Miller, manager director -- Cummins Generator Technologies. “We believe this will help protect our customers and end-users from the potential safety, quality and reliability issues of many illegally produced counterfeit products.”
Product innovation in the form of this significant investment in protecting the STAMFORD® brand helps remove the financial risks associated with the counterfeiters’ use of sub-standard materials and tolerances leading to shortened equipment life, high running costs and potential threat to life through fire or catastrophic equipment failure.
The STAMFORD® AC generator anti-counterfeit initiative will protect and promote the interests of the end-user, the customer and the global distributor network by making it increasingly difficult for counterfeiters to take visual, credible STAMFORD® counterfeits to market to help fight against organized global counterfeiting.
“We are extremely pleased with the Cummins proactive approach to protect their customers against the damaging threats of counterfeit STAMFORD® AC generators,” said John Dowd, global sales director – DuPont Authentication. “The program development team at STAMFORD® pulled together the critical elements of a strong consumer protection program, including easy overt validation technology, DuPont™ Traceology™ product tracking and a global communications program to assist their customers in buying genuine STAMFORD® equipment on which they can rely.”
Cummins Generator Technologies designs and manufactures the world's broadest range of ac generators from 0.6 to 20,000 kVA under the MARKON®, STAMFORD® and AvK® product brands. Internationally renowned for built-in quality, our ac generators set the standard for ruggedness, reliability and versatility. The company has operations in Mexico, India, China, Europe and the United States ensuring superior customer support across the world. For further information visit Cummins Generator Technologies website at www.cumminsgeneratortechnologies.com
Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana (USA), Cummins serves customers in approximately 190 countries and territories through a network of more than 500 company-owned and independent distributor locations and approximately 5,200 dealer locations. Cummins reported a net income of $1.04 billion in 2010. Press releases can be found on the web at www.cummins.com.
DuPont Authentication provides market-leading brand protection programs, anti-counterfeit solutions and document security systems to large corporate and government entities. These solutions use a combination of market-leading technologies to safeguard the world’s largest brands and government organizations from the damaging affects of counterfeiting. For further information, please visit http://authentication.dupont.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
Forward-Looking Statements: This news release contains forward-looking statements based on management’s current expectations, estimates and projections. The company does not undertake to update any forward-looking statements as a result of future developments or new information. All statements that address expectations or projections about the future, including statements about the company’s strategy for growth, product development, market position, expected expenditures and financial results are forward-looking statements. Some of the forward-looking statements may be identified by words like “expects,” “anticipates,” “plans,” “intends,” “projects,” “indicates,” and similar expressions. These statements are not guarantees of future performance and involve a number of risks, uncertainties and assumptions. Many factors, including those discussed more fully elsewhere in this release and in DuPont’s filings with the Securities and Exchange Commission, particularly its latest annual report on Form 10-K, as well as others, could cause results to differ materially from those stated. These factors include, but are not limited to changes in the laws, regulations, policies and economic conditions of countries in which the company does business; competitive pressures; successful integration of structural changes, including acquisitions, divestitures and alliances; research and development of new products, including regulatory approval and market acceptance, and seasonality of sales of agricultural products.