DuPont’s Anti-Counterfeit Solutions provide the added opportunity to generate an income producing brand protection program through the use of marketing campaigns driven off of our solution. The DuPont™ Traceology™ product tracking system provides the backbone for a variety of marketing campaigns. This system enables brand owners a unique and secure channel to connect with their customers, reward consumers’ authentication behavior and provide additional value to their customers through these offers.
Customers utilize a number of different marketing campaigns including:
- Loyalty marketing campaigns including access to special services and products
- Advertising promotions
- Warranty and product registration
- Technical support activation