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DuPont Anti-Counterfeit Solutions

Marketing campaigns using the DuPont™ Traceology™ product tracking system

DuPont’s Anti-Counterfeit Solutions provide the added opportunity to generate an income producing brand protection program through the use of marketing campaigns driven off of our solution.  The DuPont™ Traceology™ product tracking system provides the backbone for a variety of marketing campaigns.  This system enables brand owners a unique and secure channel to connect with their customers, reward consumers’ authentication behavior and provide additional value to their customers through these offers.

Customers utilize a number of different marketing campaigns including:

  • Loyalty marketing campaigns including access to special services and products
  • Advertising promotions
  • Warranty and product registration
  • Technical support activation