Dr. Clay, with a particular interest in biofuels and research in product-lifecycle carbon balances, serves as Senior Vice President Market Transformation, World Wildlife Fund –U.S. He has worked extensively to identify and analyze better management practices to reduce the social and environmental impacts of agriculture. Dr. Clay has spent more than 20 years working with human rights and environmental organizations. In the 1980s, he was one of the inventors of “green marketing” and established a trading company that developed markets for rainforest products with nearly 200 companies in the U.S. and Europe. Dr. Clay was also the founder and editor of the award-winning Cultural Survival Quarterly, an anthropology and human rights publication with the largest circulation in the world.