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"Changing the Face" – Pushkinsky cinema

Moscow, 8 February 2011 – DuPont, in cooperation with Union of Russian Architects, Royal Institute of British Architects, YEM Building Information Center, and Karo Film, announces the sixth edition of an open ideas international competition:

 Changing the Face” – Pushkinsky cinema


The aim of the competition is to redesign the facade of the existing building - not to restore it to past glory but to create a landmark of the future. 



Redesigning the Pushkinsky Cinema Hall is a chance to give this theater a design befitting its position at the center of Russia’s cultural life. It is also an opportunity to rethink how the theater engages with the public from its prominent position in Pushkin Square.

The “changing the face” competition aims at demonstrating that changing the facade of once great buildings is not a mere superficial change but it is a modification that can dramatically revitalize landmarks and change the dynamics of public space. The concept was first proposed in 2008 within a workshop dedicated to the Colosseum in Rome and was later developed in Bucharest, Prague, Zagreb and Athens. In every city, architects were asked to work on a controversial public building selected by DuPont in collaboration with local institutions.  

The architects are asked to work in a creative way without prejudices and restraints, creating a new facade for the Pushkinsky cinema, incorporating modern architectural solutions in the original, historical built-up area.

The only condition set by the organizers is the use at least one of DuPont materials, from DuPont™ Corian® high-tech surface for exterior cladding to DuPont™ SentryGlas® and DuPont™ SentryGlas® Expressions™ interlayers for structural and decorative laminated glass, from DuPont™ Tyvek® advanced membranes for the building envelope to DuPont™ Alesta® architectural coatings and DuPont™ Teflon® architectural fabrics and surface protections for decorative coatings. 

All the projects will be evaluated by an international Jury including: Andrey V. Bokov, Head of Union Of Russian Architects; Sergey A. Skuratov, architect ‘Sergey Skuratov Architects; Aleksey Uchitel, film director: Kerem Erginoğlu, architect ‘Erginoğlu&Çalışlar Architects; Corrado Tibaldi, architect, DuPont Building Innovations; Matthias Hollwich, architect, winner of “changing the face” in 2010; Marc Kushner, architect winner of “changing the face” in 2010.

Prizes: 1st – 10 000 Eur, 2nd – 5000 Eur, 3rd – 3000 Eur

Further information available at

About DuPont ( - DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 90 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; architecture and interior design; building and construction; communications; and transportation.

The DuPont oval logo, DuPont™, The miracles of science™. Alesta®, Corian®, Expressions™, SentryGlas®, Teflon®, Tyvek® are registered trademarks or trademarks of E. I. du Pont de Nemours and Company or its affiliates. Other logos, trademarks and registered trademarks are a property of their respective owners.                                                       

Media contacts:

- Claudio Greco, DuPont Building Innovations, Public Relations & Media Relations Manager (Europe, Middle East and Africa)