DuPont at Luxe Pack 2008 – L’Oréal Professionnel adopts DuPont™ Surlyn® for the caps of its new hair styling range
The coloured, translucent caps of L’Oréal’s ‘play ball anti-frizz fizz’ and ‘play ball wax smoothie’ hair styling products are moulded from DuPont™ Surlyn®, selected for its high transparency and ability to form thick-walled parts with uneven thicknesses. The ‘play ball’ range from L’Oréal Professionnel comprises fun hair products which encourage users to get creative and get the most from their hair style.
It was with this theme in mind that designers created the packaging of the play ball range’s aerosol-based hair-care products: the ‘anti-frizz fizz’ and the ‘wax smoothie’. Each has a white, aluminium aerosol container, decorated in pastel shades of blue and purple respectively. A key feature of the packaging’s design is the ball-shaped, translucent cap, moulded in highly-transparent Surlyn®, which is coloured to match the container’s decoration using masterbatching.
The thick-walled caps (with a diameter of 4.8 cm) are crystal-clear, without sink marks or voids, and are moulded with a recess for the head of aerosol dispenser. The edge of the recess is moulded with a protruding lip which is used to create a firm, snap-fit seal on the neck of the dispenser, thus securing the cap on the product when not in use. The inclusion of the recess in the cap’s design creates uneven wall thicknesses for the moulded part (varying from between 8 and approximately 3 millimetres) – a design constraint that Surlyn® was able to meet to the customer’s highest satisfaction.
Aside from its warm, pleasant tactile quality and appealing appearance, Surlyn® boasts additional consumer-friendly features, such as lightness and scratch resistance as well as resistance to many of the chemicals found in the hair-care product. Significant manufacturing advantages include the production of thick parts with a clear, glass-like quality in a single injection-moulding operation, and, because the material can be introduced to the moulding tool through the smallest of gates during production, the gate location is virtually invisible to the naked eye.
The ‘play ball anti-frizz fizz’ and ‘play ball wax smoothie’ hair styling products are exclusively available from L’Oréal Professionnel hairdressing salons (www.lorealprofessionnel.com).
DuPont Cosmetic Solutions brings DuPont’s "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to dev elop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.
DuPont Packaging and Industrial Polymers is a world-class manufacturer of high-performance resins and films for a variety of packaging and industrial applications. Its best known ethylene copolymer products include Surlyn® resins for packaging and industrial applications, Bynel® coextrudable adhesives, Selar® PA amorphous polyamide barrier resins, Nucrel® acid copolymers, Elvax® EVA copolymers, Elvaloy®, Elvaloy AC® , Entira™ and Fusabond® modifiers.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food, building and construction, communications, and transportation.
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The DuPont Oval, DuPont™, The miracles of science™, and Surlyn® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.
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The coloured, translucent caps of L’Oréal’s ‘play ball anti-frizz fizz’ and ‘play ball wax smoothie’ hair styling products are moulded from DuPont™ Surlyn®.