"Maison Surlyn®" Unveils Its New Collection at Luxe Pack 2013
Hall Ravel D1
The elegant and sophisticated multi-sensory “Maison Surlyn®” will be the home of DuPont Cosmetic Solutions’ artistic expression at Luxe Pack Monaco this year. For the second consecutive year, Italian designer Franscesco Lucchese will shape the DuPont stand -this time as a luxury boutique- to highlight the creative possibilities as well as the luxury appeal of Surlyn®. As very well known by the industry; Surlyn® offers perfume and cosmetic packaging designers the freedom to indulge their creativity with an infinite range of new possibilities by combining bold classicism and refinement with contemporary trends.
The stand designer Francesco Lucchese from Lucchese Design describes the stand concept as follows:
"Surlyn® Maison” is a multisensorial place where the main character DuPont™ Surlyn® is presented inside a luxury boutique that could be located in one of the most famous shopping streets of the world. The whole space speaks the language of fashion & design and it is characterized by black and white colors which are from the twenties until today are synonymous with elegance and sophistication."
"The metaphor with a real high end boutique is aimed to highlight the premium appeal of DuPont™ Surlyn® and to transform the visit to the DuPont stand into a unique and memorable experience. Visitors will feel detached from the exhibition environment. They will feel they are walking along a promenade watching shop windows and will want to enter the boutique to find the most refined goods inside. Everything, both inside and outside, is designed to make this location real."