Collaboration with Rexam Sees New Aesthetic Effects in DuPont™ Surlyn® for Latest Balenciaga Fragrance
(Click on image for hi-res version.)
The pale amber fragrance is housed in a prism-like glass bottle with an ivory effect collar, molded in Surlyn®, and a cracked porcelain cap, also in Surlyn®, to remind of antique vases from the 18th century. The colors and visual effects produced on the two Surlyn® parts required the highest technical expertise of Rexam, working in close cooperation with material experts from DuPont.
|“Naturally the serial and consistent production of these effects demanded close cooperation with DuPont material experts and the highest technical skills of our own production team,” confirms Fanny Mallard, Key Account Manager at Rexam. “Yet the results have been remarkably well received by our customer and the brand-owner alike, and are fully in keeping with the authentic and luxurious appeal of Balenciaga and its cosmetic products.”|
A cap reminiscent of old porcelain
A collar in ivory
The colored collar of the bottle has been produced with a specific coloration process, called the jaspe effect, creating cloudings and streaks to resemble the appearance of ivory. Such a visual effect is achieved in a patented process from DuPont by blending Surlyn® with multiple colorants and materials. The aesthetic appeal of the new fragrance’s design has been so great that the same ivory appearance has been extended to the packaging of the Balenciaga Paris skincare line, starting with the cap of the new cream jar launched in September 2010.