Laneige Lip Gloss Tube made of DuPont™ Surlyn® Combines Transparency with Squeezability
The glass-like transparency of DuPont™ Surlyn®, combined with the material's soft squeezability, toughness and chemical resistance, made it the clear choice for the packaging of Laneige Shining Lip Gloss by AmorePacific of Seoul, Korea.
The packaging design - an elongated oval shape comprised of a transparent tube made of Surlyn®
AmorePacific of Seoul, Korea made DuPont™ Surlyn® the clear choice for the packaging of its recently launched Laneige Shining Lip Gloss. Benefits included the material's glass-like transparency, soft squeezability, toughness and chemical resistance.
"We selected Surlyn® 8920 resin for the extruded tube following physical and chemical tests that demonstrated its superiority over PE (polyethylene) in terms of transparency, squeezability and reduced level of manufacturing defects," says Hak-Chan Kim, Senior Manager Engineering Design at AmorePacific. "It enables us to perfectly express the colors and pearlized effect of Laneige Shining Lip Gloss. Tubes made of PE are translucent and therefore cannot adequately represent the product's distinctive color features," he adds.
Laneige has become a well-known brand in Korea, where it enjoys an extremely high rating among consumers. Distribution is currently being expanded in the Asian market, with great success in China and Hong Kong. AmorePacific, the Korean market leader with a 35 percent market share, has embarked on an ambitious program of global expansion.