The ad is to run in trade publications. Text of the ad is as follows:

Let’s hear it for the scientists.
In industrial fires, response time is important, but getting there fast isn’t always enough. For safer, more effective fire suppression, reducing the risk of burn-back is critical.

Fire-fighting foams made with DuPont™ Forafac® fluorinated surfactants extinguish fire and increase burn-back time on all types of polar liquid and hydrocarbon fires. With a broad range of industrial applications including oil, chemical and aviation fire-fighting foams, Forafac® additives are also compatible with a variety of surfactants to meet specific formulation needs.

With over 30 years of leadership in the science of fire suppression, DuPont is committed to developing safe, reliable products that improve performance —and meet regulatory guidelines.

Our wealth of reliable, safe ingredients, combined with market knowledge and technical expertise, provides the raw materials needed for product exploration and customization. This, as well as the trust the world has in us, affords our customers the freedom to innovate.