The DuPont™ Kevlar® brand

While protecting the Kevlar® brand may not be something you think much about when developing your materials, it is critical to the successful management of this valuable DuPont asset. One way you can play an active role in protecting the Kevlar® brand is through the correct use of the trademark.

Proper, authorized use of this legal asset adds significant value to both your business and your product offerings. Improper use of the trademark, however, lowers the quality and the value of the Kevlar® brand, ultimately causing this respected trademark to be referred to in common, generic terms – very much the same way "Kleenex®" has replaced "tissue" and "Band-Aid®" has replaced "bandage."

Protecting the brand in all collateral

This section will help you, DuPont, and our customers keep Kevlar® from becoming generic, as well as ensure that all of us continue to reap the benefits this strong brand provides. The guidelines apply to any type of collateral material in which the Kevlar® brand is mentioned – printed brochures, catalogues, packaging, exhibition media, Web sites, Internet pages, or any other materials.

These guidelines are intended solely to provide guidance in the proper use of the DuPont trademarks referenced herein and do not constitute a license, implied or otherwise, to use any DuPont trademark.

Use of the DuPont Oval

Use of the DuPont oval trademark and the DuPont signature is reserved for DuPont. The signature consists of two elements: the tagline (The miracles of science™) attached to the oval. Only DuPont and its wholly owned subsidiaries, when licensed to do so, may use the trademark in connection with goods and services offered globally by our company. In certain cases, there may be exceptions. These exceptions are:

• Businesses controlled by DuPont, such as joint ventures
• Resellers of DuPont products who supply them in their original form and packages

Use of the DuPont™ Kevlar® Logo

Customers and distributors are required to have a written license agreement with DuPont in order to use the Kevlar® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements.

Trademark Administrator contact information

If you are interested in obtaining a license from DuPont to use the Kevlar® logo, contact the Trademark Administrator in your region.

USA

Kevlar® Trademark Administrator
DuPont Advanced Fibers Systems
5401 Jefferson Davis Highway
Richmond, VA 23234
Tel (800)-931-3456
E-mail: afscdt@usa.dupont.com

CANADA

DuPont Canada, Inc.
Advanced Fibers Systems
P.O. Box 2200
Streetsville Postal Station
Mississauga, Ontario, L5M 2H3
Canada
Tel: (905) 821-5193
Fax: (905) 821-5177
E-mail: products@can.dupont.com

EUROPE

DuPont de Nemours International S.A.
Advanced Fibres Systems
P.O. Box 50
CH-1218 Le Grand-Saconnex
Geneva, Switzerland
Tel: ++41-22-717-5111
Fax: ++41-22-717-6021
E-mail: info@dupont.com

ASIA PACIFIC

DuPont China Limited
Advanced Fiber Systems
26/F, Tower 6, The Gateway
9 Canton Road
Tsimshatsui, Kowloon
Hong Kong
Tel: (852) 2734-1912
Fax: (852) 2734-5486

JAPAN

DuPont-Toray Co., Limited
Kevlar® Business Division
1-1, Nihonbashi Honcho 1-
Chuo-Ku, Tokyo, 103-0023
Japan
Tel: (81-3) 3245-5056
Fax: (81-3) 3242-3183

The DuPont oval, DuPont,™ The miracles of science,™ and Kevlar® are trademarks or registered trademarks of DuPont or its affiliates.

Kleenex® is a registered trademark of Kimberly-Clark Corporation. Band-Aid® is a registered trademark of Johnson & Johnson.