DuPont initiated the first specialized contest of social advertisement named ‘Dangerous Games’ within the framework of the International Student Advertising Festival.
This contest was organized jointly with DuPont by «PRосвещение» centre, Moscow Humanitarian University and the Moscow Book House. The media support partner was www.7a.ru .

The aim of the project was to attract attention of children aged 10-13 to the safety rules in various real life situations.

At the first stage of the project the students of advertising faculties in Russian, Ukrainian, Baltic States institutes created advertisement posters about dangerous situations for health and life. This advertisement should have warned children to stay away from danger and encourage their initiative to keep themselves and others around them safe.
The contest organizers selected several of those that met the project task requirements most precisely.
A holiday lesson was held for the children of the staff members on the subject of safety and safe behaviour a week before the official award ceremony in CIC of DuPont Moscow office. During a play-and-learn game the children were offered to select the most comprehensible and easy to remember poster on this subject from those chosen by the jury through voting. Later this poster received DuPont people’s choice award.
The contest winners were announced on April 23rd at the official opening ceremony of the X International Student Advertising Festival. The business development Manager of the company, Alexandre Vanyukov awarded the winners with diplomas and congratulated them. All the partners of the contest received commemorative diplomas of DuPont as well. ‘The Dangerous Games Contest is only the first stage of the Children’s Safety project. From now on this activity of the company shall develop and probably attract attention of other large companies.” - said Alexandre Vanyukov. in his speech at the award ceremony.
Safety and respect for people are important core values of DuPont corporation.

Russian