Singapore, September 5, 2003
DuPont Textiles & Interiors (DTI), a wholly owned subsidiary of DuPont, has announced that it will be called INVISTA effective immediately. The name change represents the company's next step toward separating from its parent company and crystallizing its distinct, independent corporate identity.
INVISTA President Steve McCracken said: "We are stepping forward into our future — with more than 70 years of DuPont innovation and market strength behind us — creating a vital new company and identity that is up to the challenge of serving our global customers with renewed determination and clarity."
"INVISTA will start life as the world's largest integrated fibers and intermediates company with more than $6.3 billion in revenue, 18,000 employees and a presence in 86 countries," Steve said. "We have a new name, new vision and new look — all backed by our unsurpassed R&D capabilities and some of the best consumer brands in the world — like Lycra®, Coolmax®, Stainmaster®, Antron® and some of the best known specialty chemical brands like Corfree® M1 and Terathane®."
The new name will be accompanied by a linking line — "Built on DuPont Innovation" ¡V to underscore the company's heritage, and a tagline — "Step Forward" — which reflects the promise of the future. "INVISTA will continue the work we began as part of DuPont, partnering with our customers to transform the economics of their businesses, the performance of their products and drive demand through the power of brands," said Carol Gee, global director, brands for INVISTA.
The company will build the INVISTA name primarily with trade audiences, and will link the consumer product brand marketing campaigns to the corporate identity. INVISTA will launch a business-to-business campaign to support its corporate identity to global trade media via a variety of communications channels. Details of that plan will be revealed in the coming months.
DuPont announced in February 2002 plans to create DTI, now INVISTA, and to separate it from DuPont. On August 11, 2003, DuPont announced it is in exclusive negotiations with subsidiaries of Koch Industries Inc., of Wichita, Kansas, regarding the possible sale of DTI, now INVISTA.
