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DuPont News, April 15, 2008

U.S. Consumers Willing to Buy Renewably Sourced Products

Calvin Klein Golf recenty introduced a new jacket made with DuPont™ Sorona® renewably sourced polymer.
Calvin Klein Golf recenty introduced a new jacket made with DuPont™ Sorona® polymer.
SmartStrand® carpets from Mohawk Industries contain 37 percent renewable content by weight, thanks to DuPont™ Sorona® renewably sourced polymer.
SmartStrand® carpets from Mohawk Industries contain 37 percent renewable content by weight, thanks to DuPont™ Sorona® renewably sourced polymer.
A new survey released yesterday shows that nearly seven out of 10 U.S. consumers (65 percent) are willing to pay more for products made with renewable resources.  The nationally representative survey, sponsored by DuPont and Mohawk Industries, queried 1,001 U.S. homeowners to identify consumers' personal attitudes and behavior toward environmental responsibility.

Conducted by Market Tools, the survey also revealed that global warming and helping American farmers were important drivers for consumers.  Thirty-two percent of respondents said they would consider purchasing renewably sourced products that are more expensive to help deter global warming, while 33 percent of respondents said they would consider doing the same to help American farmers.  Renewably sourced products on the market today include carpets, textiles, personal care products and others derived from renewable, farm-grown sources rather than petroleum.  

"The survey confirms that people are becoming much savvier, with a growing understanding that being environmentally responsible is more than just recycling or buying products made with recycled materials," said Peter Hemken, vice president and general manager of DuPont Applied BioSciences - Biomaterials.

"Consumers, suppliers and product manufacturers - all stakeholders in the value and supply chains - need to take a closer look and understand the entire life cycle of products - what the products are made with, the inputs and outputs of the production process, and where the product goes at the end of its useful life - essentially the life cycle analysis," Peter said.  "This concept of 'starting at the source' is similar to reading food labels at the supermarket - the final product is what you want to buy, but its ingredients help inform the decision.  This is the same decision consumers can now make when considering purchasing products that contain renewably sourced ingredients."

To review the complete survey results, click here.