DuPont News, April 30, 2009
DuPont Hot Hues™ Strikes a Chord with New Metallic Finishes for Guitars
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| PRS Mira Guitar painted with DuPont™ Hot Hues™ Wild Mint. |
Paul Reed Smith (PRS) Guitars is once again teaming up with DuPont and our Hot Hues™ palette of colors to present brilliant new metallic guitar offerings. “Neptune’s Jewel,” “Catalina Dream,” and “Sinful Cinnamon” make up the roster of new color options.
PRS Guitars has been using DuPont paints for more than 10 years and has been using Hot Hues™ paint since its inception. The most recent application of the Hot Hues™ line will appear on some of PRS’ newest guitar models: the Mira and the Starla.
"We are very proud of our relationship with Paul Reed Smith Guitars and we're very pleased that they have chosen our Hot Hues™ Custom Finishes for their new line of guitars. DuPont is a company powered by science and innovation and that is a great fit with the innovative spirit of PRS Guitars," said Fred Wissemann, brand manager for DuPont Refinish and Hot Hues™ Custom Finishes.
“We are excited to offer these unique colors,” said Rick Hodgson of the PRS sales team. “They are brand new for us and we think they will give these already retro-inspired guitars a customized, Hot Rod vibe.”
The guitars began shipping to dealers in mid-April.
