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DuPont News, December 2, 2008

DuPont Refinish Introduces ‘Go Pro’ Virtual Bodyshop

DuPont Refinish recently introduced “Go Pro,” a virtual bodyshop aimed at informing bodyshops on how to increase productivity in all business areas.

Accessible on www.dupontrefinish.eu, it shows how DuPont Refinish can help promote bodyshop businesses more efficiently, improve the quality of service offered to customers, and attract new customers.

The interactive tour has nine steps, each relating to a different bodyshop section. The steps detail how bodyshops can benefit from DuPont Refinish in day-to-day business.  “Go Pro” reinforces that DuPont Refinish is the productive and dynamic after-market paint brand of DuPont.

“This interactive and dynamic tool is a very effective visual aid,” said Bart Van Loo, e-marketing manager, DuPont Refinish, Europe, Middle East & Africa.  “The tour also is an efficient tool that will help our sales teams and our distributors be more proactive.”