News

DuPont business Pioneer Hi-Bred has unveiled a new business strategy to bring its seed genetics to more acres around the world through a network of partnerships and new brands.

The PROaccess^SM business strategy, announced during the recent American Seed Trade Association’s annual conference, will increase Pioneer global seed market reach through co-brands, second brands and investments.  In the United States alone, this strategy will allow Pioneer to have access to distribution systems that cover an additional five percent of corn acres.

“PROaccess^SM adds to the momentum we have been building in the Pioneer business,” said Paul Schickler, Pioneer president and DuPont vice president and general manager.

“For more than 80 years, our goal has been to increase the productivity and profitability of Pioneer customers,” he continued.  “PROaccess^SM expands upon that mission by making available our unique, elite seed genetics to help our partners around the world expand their selection of high-performing products and increase their customers’ yields and income.”

Through the PROaccess^SM business strategy, Pioneer will develop customized business agreements with independent seed companies to address their specific needs.

“We know the seed business is not one-size-fits-all.  Each company has its own needs,” Paul said.  “That’s why we have built flexibility into this strategy by customizing the agreements to fit the individual needs of each company.”

Pioneer will manage the PROaccess^SM business strategy relationships separate from its Pioneer brand.  The seed marketed and distributed by these companies will be unique and not available from Pioneer sales representatives.

PROaccess^SM business strategy agreements have been established in Brazil, Mexico, South Africa and the United States.  Pioneer plans to continue expanding the number of partners and acres through the PROaccess^SM business strategy.