News

DuPont business Pioneer Hi-Bred will acquire controlling ownership of MapShots, Inc., a privately owned agricultural data management company that develops and sells proprietary crop management software. 

“MapShots enhances the services available from Pioneer that help customers get the right product on the right acre and maximize their profitability,” said Sue Hoover, marketing director, Pioneer North America.  “Today’s announcement demonstrates our continuing commitment to provide Pioneer customers with exceptional service.”

Pioneer has had a long-standing business relationship with MapShots.  This new relationship will allow Pioneer to extend its Pioneer FIT^® mapping service and information available through GrowingPoint^® website record-keeping service.  FIT^® mapping, available to customers through Pioneer sales professionals, is part of a suite of services they offer to growers to help them achieve the most effective hybrid/variety placements for growing conditions unique to their farm. 

“Together with Pioneer, MapShots will continue its commitment to open data standards that allow data sharing and compatibility across different brands of field equipment and software,” said Ted Macy, MapShots owner and founder.