DuPont business Pioneer Hi-Bred has introduced MarketPoint^SM resource, a new online market service that links corn growers with end users to provide producers with enhanced profit opportunities, greater product differentiation and more convenience.  It offers end users, such as ethanol plants and livestock feeders, the opportunity to source better quality grain.

“Pioneer MarketPoint^SM resource is a powerful tool that brings together producers of high-quality grain with those who need it to make their business run more effectively,” said Paul Schickler, DuPont vice president and general manager and Pioneer president.  “There has never been a tool like this that brings these two groups together so easily.”

Available on the Pioneer GrowingPoint® website, the MarketPoint^SM resource allows growers to post their high-quality grain for sale to local buyers who make competitive bids based upon quality and quantity information posted to the site.  In turn, end users will be able to source this higher value grain to help maximize efficiency, whether it is in their ethanol plants or feedlot operations.

A pilot program has been initiated for growers and ethanol plants in select areas of Nebraska.  Pending the success of this program, Pioneer will expand the MarketPoint^SM resource to other areas.

The advantage for growers is that they can post bushels to multiple buyers and receive incoming active private bids for their corn from buyers.  Producers will be able to do this while telling buyers as much as they can about the high quality of the grain.  

Growers also can differentiate their product offering on the MarketPoint^SM resource by citing the grain’s characteristics.  Producers can differentiate themselves and increase their profit opportunity by earning the Pioneer “Grain Quality Certification,” the result of a special training program showing these growers apply the best practices in grain management to preserve quality.

The MarketPoint^SM resource offers convenience to participating growers by allowing them access to reports that summarize their grain sales for the year.  Growers in the program also will receive cell phone text-message alerts on commodity prices, daily basis range and bid acceptance.