News

Print advertisement used for Y Series launch.

AgriMarketing magazine just named Pioneer® Y Series soybeans the 2009 Product of the Year. 

This marks the 11th year the magazine has granted this award. The selection recognizes the outstanding technology being introduced to agricultural producers and the exceptional marketing program supporting it. 

Judges base their decision on rigorous standards:

• The benefit and value added to the marketplace.
• Strategic marketing.
• Share of market and sales growth. 
• Other industry recognition.

Frank Ross

"We're very honored to have Pioneer Y Series soybeans selected for this award," said Frank Ross, vice president and regional director for DuPont business Pioneer Hi-Bred.  "The market response to the Y Series soybeans has been tremendous, and we expect to see further growth in the 2010 planting season.  The Y Series marked the largest product launch in Pioneer's 83-year history and significantly contributed to our market share gain in soybeans.

"Developed using Pioneer's proprietary Accelerated Yield Technology (AYT™) system, the Y Series soybeans are helping redefine soybean yield potential,” Frank added.  “The combined efforts of Pioneer research & development, seed production, marketing and sales professionals across North America contributed to this success.  All involved should feel proud of this significant industry recognition."

AgriMarketing magazine will feature Pioneer Y Series soybeans on the cover of an upcoming issue and prepare several articles on the development and marketing of Pioneer’s innovative soybean line.