Science of Synthetic Filaments
Natrafil® replicates the effect of natural hair in powder brushes with patented technology that has been tested and proven. This technology creates a structured surface that optimizes the pick up and release of makeup powder. Natrafil® uses science to solve polymeric challenges and thereby address natural hair imperfections related to hygiene, supply and quality.
The creative challenge
- Texturing process that creates a soft but structured surface, enabling powder pick up.
- Tipping process erodes the first scale of the filament, optimizes the release performance and gives it a luxurious feel.
- With 100% Natrafil® filaments the powder brush picks up and releases more powder than the same brush made with animal hair.
- In terms of pick up & release performance, Natrafil® filaments perform better than any synthetic filament currently on the market.