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BRUSH-FORMULA COUPLES KIT: Winning Teams for Flawless Complexion with DuPont™ Natrafil® filament

Paris, June 17th 2013. Specifically for MAKE UP IN PARIS, which will take place on June 20, 21st at the Carrousel du Louvre, DuPont Filaments, Strand Cosmetics Europe, and Louise Wittlich, are presenting the fruit of their collaboration that began at the 2012 edition of MUiP, and concentrates on matching the ideal brush with a makeup product to achieve a natural makeup effect.

In order to find a better balance between the applicator and the makeup product, DuPont Filaments, inventor and manufacturer of DuPont™ Natrafil®, Strand Cosmetics Europe, expert in skin care and makeup products, and Louise Wittlich, make-up artist, decided to join forces. 

This project, where the capability of each partner converged to adapt the composition of the fibers in function of the formulation, was designed in order to achieve the desired powder pick-up or a particular makeup effect. Thirty different textures were tested:  primers and bases, foundations, concealers, blushes and powders. These tests gave rise to 56 different makeup/brush combinations. These combinations were evaluated based on numerous criteria, such as coverage, luminosity, wear, brush design, rigidity of the fibers, ease of pick-up and application of the makeup product.  

Four top-performing combinations of brush/makeup product were selected to achieve a flawless, totally natural « nude » makeup effect.

Anisa International, designer and brush producer, has joined the project team by bringing their expertise in working the fibers to create brushes that respond to the requirements of the makeup artist.

The innovative character of the four matches between brushes and makeup product has been achieved from the synergies between makeup experts who had the inspiration to share their competencies in order to create a unique database and optimize makeup results by creating a distinctive cosmetic tool.

DuPont Cosmetic Solutions brings "The miracles of science™" of DuPont to the world of beauty, fostering collaboration focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners' and designers' needs for innovation while enhancing the consumer experience. Our products, technologies and know-how help enable cosmetic brands, designers, artists, and beauty manufacturers to turn their dreams into reality.

Strand Cosmetics Europe—your partner for innovative skin care and make up products. From formulation to production, our expert teams are dedicated to satisfying your needs.

Louise Wittlich, a German born Make-Up Artist and beauty coaching specialist has been working in Paris since 1998 as a professional make-up artist for the international press. She has developed a consulting activity in make-up and created "LouiseLouise" her Beauty Coaching Company. She is also behind the creation of two lines in the Cosmetics Design range of Carrefour.

Anisa International is the beauty industry's leading global cosmetic brush, accessory, package design and manufacturing company. Cosmetic companies worldwide seek out Anisa International for uniquely styled cosmetic brushes and trend-driven items. They also depend on the company's strong R&D to design superior products, creating a market need among consumers. By combining an intimate understanding of the industry with innovative design and manufacturing capabilities, we give our clients true creative and strategic partnership opportunities.

Contact Information:
Sarah Perreard
Phone: +41227175246

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