adesign Brushes with DuPont™ Natrafil® Debuts at ‘MakeUp in Paris’ Event
adesign Brushes was created for the
makeup artist industry with concepts based on the artist’s input and feedback.
GENEVA, June 21, 2011 — DuPont and adesign Brushes will launch the development of adesign next generation brushes using DuPont™ Natrafil® at the MakeUp in Paris event, June 23 and 24 at the Carrousel du Louvre in Paris. Prototypes of the new adesign Brushes will be distributed at the DuPont Stand East 9 to professional make up artists willing to participate in the development of the adesign Brush line.
adesign Brushes made with DuPont™ Natrafil® filaments, which feel and perform like natural hair, will launch in 2012.
adesign Brushes is a professional make up brush brand solely owned by Anisa Telwar. Telwar also is founder and president of Anisa International, Inc., a cosmetic brush designer and manufacturer, initially created for the makeup artist industry with concepts based on the artist’s input and feedback. The brand soon became recognized by artists, consumers and bloggers for high-quality, innovative brush designs.
“The adesign Brush line is utilized for research and development of new shapes, materials and patent-pending technology,” said Telwar. “We are moving the industry as a whole toward synthetics, and working with DuPont™ Natrafil® filaments offer similar pick up and application as natural hair — the quality of the material is unmatched. We also found in our tests that there is less product waste with brushes made with Natrafil®, providing an additional benefit to our customers. ”
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Anisa Telwar, founder and owner of adesign Brushes, is founder and president of Anisa International, Inc.
Natrafil® filaments, manufactured using a patented technology, were developed by DuPont to replace natural hair in cosmetic brushes. The goal was to replicate the scales of natural hair, where powder lodges itself and is released when the hair bends. Polymers are smooth by nature, and therefore the challenge was to create a micro structure along the filament to imitate the structure of natural hair. “The challenge was met and exceeded. Makeup artists’ feedback confirms that Natrafil® facilitates the pick-up of the most difficult formulas — whether powdery, oily or liquid, for a more precise application and cleaner makeup effect, as the formula is released only upon skin contact,” said Sarah Perreard, DuPont™ Natrafil® product manager. “Natrafil® filaments are very durable, do not absorb liquids and the tuft is not damaged by cleaning, even every day, making it a material of choice for professionals.”
Follow the unique adesign Brush development in the coming month as new brushes are tested in the makeup artist community, refined and launched to the industry.
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DuPont™ Natrafil® filament was created by DuPont to replace natural hair, especially for the use of powder, but also shows outstanding performance with any type of formula.
adesign (www.adesignbrushes.com) specializes in professional cosmetic brushes and accessories. adesign is uniquely positioned to offer clients a true partnership in insightful product development and manufacturing, which in turn creates the highest quality, most cost effective and creative product choices for both makeup artists and private label customers.
For over a decade, Anisa International, Inc. (www.anisa.com) has been committed to becoming a premier supplier of cosmetic brushes and accessories to customers around the world. Anisa International’s aim is to provide clients with strategic marketing and design guidance, a rapid sampling and manufacturing process, and product choices of the highest quality to meet customers’ ever-changing needs.
DuPont (www.dupont.com) is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 90 countries and regions, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
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Through an invitation sent with the issue #7 of MUP magazine, makeup artists were invited to participate in the development of adesign Brush line.