Our sponsorship of four-time NASCAR® Winston Cup champion Jeff Gordon helps to keep DuPont products and brands in the public eye. Branding is an important part of the DuPont knowledge intensity strategy for achieving sustainable growth.
Sponsors are an integral part of NASCAR® racing, and it's the primary sponsor whose name is directly associated with the car – adorning the hood, the rear quarter panels and the TV panel, as well as team uniforms, hats and helmets. That's why it's called "the DuPont Car 24" – because DuPont is, and has been, the primary sponsor of this record-breaking team since its beginning. Our current sponsorship contract with Hendrick Motorsports, owner of the No. 24 racing team, extends through 2005. But it all began back in 1992, when DuPont noticed the growing popularity of NASCAR® racing and thought the venue was a "natural" for promoting its automotive finishes.
Back then, Jeff Gordon was a young driver with no track record in Winston Cup racing. But Hendrick Motorsports believed in his potential and DuPont agreed to back him, beginning with the 1993 racing season. Jeff won the qualifying race at Daytona his first time out of the gate – the first rookie in 30 years to do so. The rest, as they say, is history...
Go No. 24!
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