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DuPont Packaging Graphics

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WILMINGTON, Del., 21 October 2013

DuPont Packaging Graphics Targets Brand Managers with Flexo Quality Campaign

New Cyrel® Performance Plate Helps Trigger Brand Growth with Shelf Impact

Contacts: Ellen Richter
DuPont de Nemours (Deutschland) GmbH
DuPont Marketing Communications EMEA
+49 6102 18 3507
ellen.richter@dupont.com
Marco Andrea Mussini
Domino Communication srl
+39 0331 670 635
marco.mussini@dominocommunication.it 

DuPont Packaging Graphics is taking a new approach and reaching a broader audience to raise awareness about its new DuPont™ Cyrel® Performance Plates for flexible package printing.  The new plates are specifically designed to deliver stronger shelf impact, vibrant colors and global brand consistency to benefit brand managers representing Consumer Packaged Goods (CPG) companies worldwide.  Because flexographic printing with the new plates is additionally associated with speed, productivity and sustainability, CPGs can also expect faster turnaround times, more cost-effective package printing, and help meeting green manufacturing guidelines.

“Powerful packaging means stronger sales for consumer brands,” said John Chrosniak, global business director, DuPont Packaging Graphics.  “Flexographic printing, enabled by today’s superior new plate technology, is capable of excellent print quality that delivers the kinds of colors consumers can’t resist.  DuPont is reaching out beyond its direct customer base of printing trade shops and converters to help CPGs see the difference for themselves and to date, the campaign has been very well received.”

Creating strong visual impact for a brand can have significant influence on its acceptance.  Industry experts suggest that consumers consider a product’s packaging almost as important as the brand itself.  It has been reported that 64 percent of consumers will often buy a product off the shelf without any prior knowledge of it, suggesting that the quality and consistency of the package printing is vital from the point of creating initial purchase appeal to encouraging trial, from influencing repeat purchases to building brand loyalty long term.1

DuPont™ Cyrel® Performance Plates can be used to achieve exceptional print quality and excellent shelf impact for CPGs in a range of applications including flexible packaging, tags and labels, and carrier bags.  They can reduce the environmental impact of printing and enable improvements in productivity—from improving press up-time to reducing start-up waste.  Print samples and demonstrations are available to CPGs on request.

 

DuPont Packaging Graphics
DuPont Packaging Graphics (http://cyrel.com) is one of the world’s leading suppliers of flexographic printing systems in digital and conventional formats; including DuPont™ Cyrel® brand photopolymer plates, DuPont™ Cyrel® FAST processing equipment, DuPont™ Cyrel® round sleeves, mounting and finishing products. For additional information on DuPont and DuPont Packaging Graphics products and services, please call +49 (0) 610218-3919, email ellen.richter@dupont.com or visit the web site http://www.cyrel.eu

 

DuPont
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com

 

1 Source “Packaging in the Digital Age, Pro Carton”

 

 

Performance Plates  DuPont™ Cyrel® Performance Plate technology can help optimize flexographic print quality and consistency to enable consumer packaged goods companies to build their brands though stronger shelf impact. Photo courtesy of DuPont.