Popular Brazilian Bonbon Adds Easy-Peel Lidded Gift Pack
Kraft’s Sonho de Valsa confection comes in
gift-ready trays with freshness-sealed lidding film.
Easy-open, lacquer-free barrier lidding film with
DuPont™ Appeel® adds to packaging romance.
To encourage more men to buy Sonho de Valsa for their girlfriends, Kraft designed new packaging and launched marketing campaigns emphasizing romance, with a focus on new, smaller gift packs. The new heart-shaped packaging consists of thermoformed barrier plastic trays with a high barrier, easy-peel lidding, inside of printed cardboard box. The foil/BOPP lidding film seals to the thermoformed trays without needing lacquer-based adhesives or related emission controls.
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