Crastin® is a registered trademark of E. I. du Pont de Nemours and Company for its brand of thermoplastic polyester resin.
Who can use the Crastin® PBT Trademark?
Products sold by DuPont under its Crastin® PBT trademark continue to maintain their leadership positions. Proper, authorized use of the trademark can add significant value to your products and business.
The Crastin® PBT trademark gives products the increased visibility generated by the investment DuPont has made in promoting the brand over the years. When the trademark is used properly on marketing materials, you and your customers benefit from the positive values and images it represents.
Access to the Crastin® PBT trademark is typically reserved for customers who purchase and use products made by DuPont and who have been authorized to use the trademark by the relevant DuPont business. Contact the marketing personnel in your DuPont business if you have questions about whether you can use the trademark and how it should be used.
Some distributors and formulators claim that their products are made with Crastin® PBT when in fact, they are not. This type of unauthorized use of the Crastin® PBT trademark is an infringement of trademark laws and constitutes an illegal business practice. DuPont can take legal action against those who use the trademark fraudulently, and will do so in order to protect the trademark, our customers and our business.
Rules for the Crastin® PBT Trademark
Rule 1 : Always use the registration mark
Show that the trademark is registered by using the "®" symbol every time it is used. Think of the ® as an integral part of the Crastin® PBT brand name.
If no ® symbol is available (as on some electronic mail systems), use a capital "R" in quotation marks or parentheses (R).
In countries where the ® symbol is not recognized, use an asterisk*
| Acceptable |
Unacceptable |
Text
Crastin® PBT thermoplastic polyester resin
Crastin(R) PBT thermoplastic polyester resin
Crastin* PBT thermoplastic polyester resin |
Crastin thermoplastic polyester resin |
Footnote
® or (R) or * Crastin is a registered trademark of DuPont
® or (R) or * Crastin is a registered trademark of DuPont for its thermoplastic polyester resins
|
No footnote |
The footnote must be used at least once in each document.
Rule 2 : Be distinctive
Make the trademark distinctive from surrounding text each time it is used.
| Acceptable |
Unacceptable |
| Initial capital: Crastin® PBT thermoplastic polyester resin |
gears of crastin |
| All capitals: Crastin® PBT thermoplastic polyester resin |
|
| Bold face: Crastin® PBT thermoplastic polyester resin |
|
| Italics: Crastin® PBT thermoplastic polyester resin |
|
| Color: Crastin® PBT thermoplastic polyester resin |
|
Rule 3 : Use correct generic descriptors
Use the correct generic descriptor (i.e.: common name for the category of use for which the trademark is registered) in conjunction with the trademark at least once per page. The trademark should not otherwise be directly used as an adjective for products, services, materials, etc.
| Acceptable |
Unacceptable |
| Crastin® PBT thermoplastic polyester resins
|
Crastin® PBT gear
Crastin® PBT part
Crastin® PBT binding, etc |
Although not generic descriptors, it is acceptable to refer to the Crastin® PBT trademark or the Crastin® PBT brand.
Note: Other generic descriptors may be added by DuPont at its sole discretion and in accordance with the registration status of the trademark.
Rule 4 : Keep it simple
The trademark should always be used in a complete, separate form. Do not embellish or add to it.
| Acceptable |
Unacceptable |
Possessives
Wear resistance with Crastin® PBT |
Crastin® PBT wear resistance |
Hyphenation
Moldings of Crastin® PBT |
Crastin® PBT-moldings |
Line breaks
Gears using Crastin® PBT wear longer |
Gears using Cras-
tin® PBT wear longer |
Verbs
Overmold doorchecks with Crastin® PBT |
Crastin® PBT your doorcheck |
Derivatives
Crastin® PBT |
Crastin® PBTized |
