DuPont™ ETPV is a registered trademark of E. I. du Pont de Nemours and Company for its brand of engineering thermoplastic vulcanizates.
Who can use the DuPont™ ETPV Trademark?
Products sold by DuPont under its DuPont™ ETPV trademark continue to maintain their leadership positions. Proper, authorized use of the trademark can add significant value to your products and business.
The DuPont™ ETPV trademark gives products the increased visibility generated by the investment DuPont has made in promoting the brand over the years. When the trademark is used properly on marketing materials, you and your customers benefit from the positive values and images it represents.
Access to the DuPont™ ETPV trademark is typically reserved for customers who purchase and use products made by DuPont and who have been authorized to use the trademark by the relevant DuPont business. Contact the marketing personnel in your DuPont business if you have questions about whether you can use the trademark and how it should be used.
Some distributors and formulators claim that their products are made with DuPont™ ETPV when in fact, they are not. This type of unauthorized use of the DuPont™ ETPV trademark is an infringement of trademark laws and constitutes an illegal business practice. DuPont can take legal action against those who use the trademark fraudulently, and will do so in order to protect the trademark, our customers and our business.
Rules for the DuPont™ ETPV Trademark
Rule 1 : Always use the registration mark
Show that the trademark is registered by using the "®" symbol every time it is used. Think of the ® as an integral part of the DuPont™ ETPV brand name.
If no ® symbol is available (as on some electronic mail systems), use a capital "R" in quotation marks or parentheses (R).
In countries where the ® symbol is not recognized, use an asterisk*
| Acceptable |
Unacceptable |
Text
DuPont™ ETPV engineering thermoplastic vulcanizates
DuPont(tm) ETPV engineering thermoplastic vulcanizates
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DuPont ETPV engineering thermoplastic vulcanizates |
Footnote
® or (R) or * DuPont™ ETPV is a registered trademark of DuPont
® or (R) or * DuPont™ ETPV is a registered trademark of DuPont for its engineering thermoplastic vulcanizatess
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No footnote |
The footnote must be used at least once in each document.
Rule 2 : Be distinctive
Make the trademark distinctive from surrounding text each time it is used.
| Acceptable |
Unacceptable |
| Initial capital: DuPont™ ETPV engineering thermoplastic vulcanizates |
gears of etpv |
| All capitals: DuPont™ ETPV engineering thermoplastic vulcanizates |
|
| Bold face: DuPont™ ETPV engineering thermoplastic vulcanizates |
|
| Italics: DuPont™ ETPV engineering thermoplastic vulcanizates |
|
| Color: DuPont™ ETPV engineering thermoplastic vulcanizates |
|
Rule 3 : Use correct generic descriptors
Use the correct generic descriptor (i.e.: common name for the category of use for which the trademark is registered) in conjunction with the trademark at least once per page. The trademark should not otherwise be directly used as an adjective for products, services, materials, etc.
| Acceptable |
Unacceptable |
| DuPont™ ETPV engineering thermoplastic vulcanizatess
|
DuPont ETPV gear
DuPont ETPV part
DuPont ETPV binding, etc |
Although not generic descriptors, it is acceptable to refer to the DuPont™ ETPV trademark or the DuPont™ ETPV brand.
Note: Other generic descriptors may be added by DuPont at its sole discretion and in accordance with the registration status of the trademark.
Rule 4 : Keep it simple
The trademark should always be used in a complete, separate form. Do not embellish or add to it.
| Acceptable |
Unacceptable |
Possessives
Wear resistance with DuPont™ ETPV |
DuPont™ ETPV wear resistance |
Hyphenation
Moldings of DuPont™ ETPV |
DuPont™ ETPV-moldings |
Line breaks
Gears using DuPont™ ETPV wear longer |
Gears using DuPont™ ET-
PV wear longer |
Verbs
Overmold doorchecks with DuPont™ ETPV |
DuPont™ ETPV your doorcheck |
Derivatives
DuPont™ ETPV |
DuPont™ ETPVized |
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