Sorona® is a registered trademark of E. I. du Pont de Nemours and Company for its brand of polytrimethylene terephthalate resin.
Who can use the Sorona® EP Trademark?
Products sold by DuPont under its Sorona® EP trademark continue to maintain their leadership positions. Proper, authorized use of the trademark can add significant value to your products and business.
The Sorona® EP trademark gives products the increased visibility generated by the investment DuPont has made in promoting the brand over the years. When the trademark is used properly on marketing materials, you and your customers benefit from the positive values and images it represents.
Access to the Sorona® EP trademark is typically reserved for customers who purchase and use products made by DuPont and who have been authorized to use the trademark by the relevant DuPont business. Contact the marketing personnel in your DuPont business if you have questions about whether you can use the trademark and how it should be used.
Some distributors and formulators claim that their products are made with Sorona® EP when in fact, they are not. This type of unauthorized use of the Sorona® EP trademark is an infringement of trademark laws and constitutes an illegal business practice. DuPont can take legal action against those who use the trademark fraudulently, and will do so in order to protect the trademark, our customers and our business.
Rules for the Sorona® EP Trademark
Rule 1: Always use the registration mark
Show that the trademark is registered by using the "®" symbol every time it is used. Think of the ® as an integral part of the Sorona® EP brand name.
If no ® symbol is available (as on some electronic mail systems), use a capital "R" in quotation marks or parentheses (R).
In countries where the ® symbol is not recognized, use an asterisk*
| Acceptable |
Unacceptable |
Text
Sorona® EP polytrimethylene terephthalate resin
Sorona (R) EP polytrimethylene terephthalate resin
Sorona* EP polytrimethylene terephthalate resin |
Sorona polytrimethylene terephthalate resin |
Footnote
® or (R) or * Sorona is a registered trademark of DuPont
® or (R) or * Sorona is a registered trademark of DuPont for its polytrimethylene terephthalate resins
|
No footnote |
The footnote must be used at least once in each document.
Rule 2: Be distinctive
Make the trademark distinctive from surrounding text each time it is used.
| Acceptable |
Unacceptable |
| Initial capital: Sorona® EP polytrimethylene terephthalate resin |
gears of Sorona |
| All capitals: Sorona® EP polytrimethylene terephthalate resin |
|
| Bold face: Sorona® EP polytrimethylene terephthalate resin |
|
| Italics: Sorona® EP polytrimethylene terephthalate resin |
|
| Color: Sorona® EP polytrimethylene terephthalate resin |
|
Rule 3: Use correct generic descriptors
Use the correct generic descriptor (i.e.: common name for the category of use for which the trademark is registered) in conjunction with the trademark at least once per page. The trademark should not otherwise be directly used as an adjective for products, services, materials, etc.
| Acceptable |
Unacceptable |
| Sorona® EP polytrimethylene terephthalate resins
|
Sorona® EP gear
Sorona® EP part
Sorona® EP binding, etc |
Although not generic descriptors, it is acceptable to refer to the Sorona® EP trademark or the Sorona® EP brand.
Note: Other generic descriptors may be added by DuPont at its sole discretion and in accordance with the registration status of the trademark.
Rule 4: Keep it simple
The trademark should always be used in a complete, separate form. Do not embellish or add to it.
| Acceptable |
Unacceptable |
Possessives
Wear resistance with Sorona® EP |
Sorona® EP wear resistance |
Hyphenation
Moldings of Sorona® EP |
Sorona® EP-moldings |
Line breaks
Gears using Sorona® EP wear longer |
Gears using So-
rona® EP wear longer |
Verbs
Overmold doorchecks with Sorona® EP |
Sorona® EP your doorcheck |
Derivatives
Sorona® EP |
Sorona® EPized |
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