Zenite® is a registered trademark of E. I. du Pont de Nemours and Company for its brand of liquid crystal polymer resin
Who can use the Zenite® LCP Trademark?
Products sold by DuPont under its Zenite® LCP trademark continue to maintain their leadership positions. Proper, authorized use of the trademark can add significant value to your products and business.
The Zenite® LCP trademark gives products the increased visibility generated by the investment DuPont has made in promoting the brand over the years. When the trademark is used properly on marketing materials, you and your customers benefit from the positive values and images it represents.
Access to the Zenite® LCP trademark is typically reserved for customers who purchase and use products made by DuPont and who have been authorized to use the trademark by the relevant DuPont business. Contact the marketing personnel in your DuPont business if you have questions about whether you can use the trademark and how it should be used.
Some distributors and formulators claim that their products are made with Zenite® LCP when in fact, they are not. This type of unauthorized use of the Zenite® LCP trademark is an infringement of trademark laws and constitutes an illegal business practice. DuPont can take legal action against those who use the trademark fraudulently, and will do so in order to protect the trademark, our customers and our business.
Rules for the Zenite® LCP Trademark
Rule 1: Always use the registration mark
Show that the trademark is registered by using the "®" symbol every time it is used. Think of the ® as an integral part of the Zenite® LCP brand name.
If no ® symbol is available (as on some electronic mail systems), use a capital "R" in quotation marks or parentheses (R).
In countries where the ® symbol is not recognized, use an asterisk*
| Acceptable |
Unacceptable |
Text
Zenite® LCP liquid crystal polymer resin
Zenite (R) LCP liquid crystal polymer resin
Zenite* LCP liquid crystal polymer resin |
Zenite liquid crystal polymer resin |
Footnote
® or (R) or * Zenite is a registered trademark of DuPont
® or (R) or * Zenite is a registered trademark of DuPont for its liquid crystal polymer resins
|
No footnote |
The footnote must be used at least once in each document.
Rule 2: Be distinctive
Make the trademark distinctive from surrounding text each time it is used.
| Acceptable |
Unacceptable |
| Initial capital: Zenite® LCP liquid crystal polymer resin |
gears of zenite |
| All capitals: ZENITE® LCP liquid crystal polymer resin |
|
| Bold face: Zenite® LCP liquid crystal polymer resin |
|
| Italics: Zenite® LCP liquid crystal polymer resin |
|
| Color: Zenite® LCP liquid crystal polymer resin |
|
Rule 3: Use correct generic descriptors
Use the correct generic descriptor (i.e.: common name for the category of use for which the trademark is registered) in conjunction with the trademark at least once per page. The trademark should not otherwise be directly used as an adjective for products, services, materials, etc.
| Acceptable |
Unacceptable |
| Zenite® LCP liquid crystal polymer resins
|
Zenite® LCP gear
Zenite® LCP part
Zenite® LCP binding, etc |
Although not generic descriptors, it is acceptable to refer to the Zenite® LCP trademark or the Zenite® LCP brand.
Note: Other generic descriptors may be added by DuPont at its sole discretion and in accordance with the registration status of the trademark.
Rule 4: Keep it simple
The trademark should always be used in a complete, separate form. Do not embellish or add to it.
| Acceptable |
Unacceptable |
Possessives
Wear resistance with Zenite® LCP |
Zenite® LCP wear resistance |
Hyphenation
Moldings of Zenite® LCP |
Zenite® LCP-moldings |
Line breaks
Gears using Zenite® LCP wear longer |
Gears using Ze-
nite® LCP wear longer |
Verbs
Overmold doorchecks with Zenite® LCP |
Zenite® LCP your doorcheck |
Derivatives
Zenite® LCP |
Zenite® LCPized |
