Since their first Teflon® branded product launch in 2006, Fabryo has had a close partnership with DuPont as a Teflon® licensee. Savana with Teflon® has now become the benchmark for premium easy to clean paints, allowing Fabryo to gain credibility in the market place as a quality paint provider. Sales for these products have been growing consistently over the past few years. “I believe that Savana with Teflon is an excellent example of how to successfully combine a strong local brand with an international trademark. Teflon brand gave Savana a clear reason to believe, fully endorsed by the product performance. Combining this with strong local insights and market execution focus, Savana with Teflon is after 4 years of partnership with Dupont, one of the most successful brands on the Romanian decorative coating market.”, says Stefan Teodorescu – Marketing Director Fabryo Corporation.
Fabryo, the Romanian paint and varnish producer currently carries the following Teflon® branded products in their portfolio: Savana Interior for walls, Savana parquet varnish, Savana wood lacker and Savana interior/exterior metal lacker. The new Savana Kitchen and Bathroom addition is just one of the many innovative products that have been able to reach the market through the close collaborative work between Fabryo and DuPont. [See Fabryo's SAVANA TV spot]
"A strong partner such as DuPont is a key component in going forward, innovating and building value - especially in difficult times. Fabryo believes in long term partnerships, which allows a sustainable, healthy growth in the future!", says Aliz Kosza – CEO Fabryo Corporation.
The importance of this partnership will again be highlighted during the Annual of Architecture, where DuPont as main sponsor, will share its booth with Fabryo! This event is organized by the Order of Architects in Romania in partnership with IglooMedia and will take place in Bucharest from the 14-18th of May. Besides product presentations, articles and newsletters, there will also be an invitation sent to 2900 architects. It represents a huge opportunity for DuPont to be present and make its products well-known to the community of architects, as well as promoting the work done with Fabryo and their new products.
“We are very satisfied with the partnership we have with Fabryo. In the past years, we were able to launch together several innovative paints on the market and each time they were well accepted by the consumer. Working closely together on different levels is the key to this success and will give both companies growth opportunities for the future!”, stated Johan Van den Hemel – DTT Brand Licensing Representative.
To see more information regarding Fabryo’s new Teflon® branded product, please follow this link www.fabryo.com
For more information on DuPont™ Teflon®, please visit: www.teflon.com
