Business innovation is the process of turning knowledge into new wealth. Innovation is an essential activity for our company and our economy overall. Furthermore, innovation is an engine to create triple-bottom-line sustainability; bringing benefits to the economy, environment, and society.
DuPont Canada looks to the marketplace, not only to sell its products and services, but as the best indicator for directing our future innovation efforts. We have embarked upon an effort we call Market Driven Innovation, which identifies and targets markets that have significant innovation potential for our DuPont customers.
For example, in Canada, we are paying significant attention to the markets in unconventional oil and gas, bio-based materials and energy, and building innovations.
DuPont prefers increasingly to pursue open innovation. Open innovation represents a more collaborative approach; working directly with customers, other businesses, and/or research organizations who have shared interests and complementary capabilities to pursue new opportunities which are of significant interest to all parties involved.
DuPont Canada's Research, Engineering, and Business Development staff are experienced, highly motivated business development professionals who seek out sources of innovation in the marketplace and through collaboration with others. In addition, we have experienced, highly motivated marketing professionals located throughout Canada and in our offices in Mississauga, Ontario and Calgary, Alberta.