Denim and jean manufacturers benefit from the use of Sorona® to provide day-long comfort. Sorona® enables a comfort stretch providing freedom of movement, to retain both individual shape and personalized fit of denim garments. And, Sorona® is easy to dye, so denim manufactures now have alternatives to core spun spandex in a wide array of denim colors. Plus, and perhaps best of all in denim, Sorona® does not break down in the chemical and enzymatic washes used to enhance the appearance of denim jeans and apparel. This key attribute expands and multiplies the many looks and finishes possible when using Sorona® as the stretch component in denim fabrics. Since fiber with Sorona® not only stretches, but also recovers better than other stretch fibers, jeans won’t 'bag' or 'sag' keeping you — and your jeans — looking good all day. Instead denim and jeans maintain their shape keeping the jeans wearer looking polished and smart and (most importantly) feeling comfortable — from morning till night.