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DuPont Surfaces in the Media
This edition of "Extra! Extra!" will bring you up to speed on the most notable residential
news coverage and highlights. This collection of media hits includes placements in the
nation’s top trade and consumer press.
Residential Coverage Highlights
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Kitchen and Bath Business (Circulation: 55,384) October 2007, p. 44-45 Maureen McGeehan contributed to this article titled “Counter Intelligence.” It explored trends from edging treatments to color and materials. A photo of the 2007 DuPont™ Corian® Private Collection in Lava Rock was included and described as a low-maintenance countertop that doesn’t require sealing. www.kbbonline.com |
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Better Homes and Gardens Kitchen and Bath Ideas (Circulation: 450,000) Fall/Winter 2007, p. 104 In this “Product Guide” issue, DuPont™ Corian® and Granite Certified by DuPont™ were included as stylish surfacing materials that make a big impact on the overall look of a room. One of the newest Corian® colors, Aloe Vera, was described as a neutral tone that mixes light and dark particles to create a serene and sophisticated look. Granite Certified by DuPont™ in Verde Ventura was commended for offering the beauty of stone without some of the maintenance hassles, due to a sealant that fills natural cracks and repels stains. www.kitchenbathideas.com |
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BUILDERNews (Circulation: 71,200) November 2007, p. 52-53 DuPont™ Corian® was voted number one in the solid surface countertop category in the 2007 brands survey among builders and buyers selecting their favorite brands. DuPont™ Zodiaq® was voted third in the quartz countertop category. www.buildernewsmag.com |
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Custom Home (Circulation: 40,000) September/October 2007, p. 94 Inspired by traditional New England cottages, the 2007 DuPont™ Corian® Private Collection colors were included in this Product Showcase issue. Egyptian Copper, Lava Rock, Sonora, Aztec Gold, Burled Beach, Cinnabar, Clam Shell and Rain Cloud were featured in the kitchen products section. www.customhomeonline.com |
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Better Homes and Gardens Remodel (Circulation: 450,000) October/November 2007, p. 16 DuPont™ Zodiaq® quartz surfacing in Magellan Green was included in the “Idea File” as a low-maintenance countertop surface that affords the luxury of taking a break from housework. www.bhg.com |
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El Nuevo Constructor (Circulation: 35,000) November/December 2007, p. 63 The 2007 DuPont™ Corian® colors were featured in the “New Products” section, and an image of DuPont™ Corian® Private Collection was included with a description. www.elnuevoconstructor.com |
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San Diego Home/Garden Lifestyles (Circulation: 42,357) October 2007, p. 55-65 A 12-page spread highlighted the renovations to a 1950s home that is on track to become the first home in San Diego to meet Gold level LEED certification. The home featured a number of DuPont Building Innovations that were chosen to be used throughout the home, including DuPont™ Zodiaq®, which was pictured and captioned as a kitchen island surface. www.sdhg.net |
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Better Homes and Gardens Beautiful Homes (Circulation: 450,000) Winter 2007, p. 9 In the “Design Watch” section, Zodiaq-OKITE® in Royal Brown was featured in a wrap-up article that suggested incorporating bronze hues in your home to add a dash of class. www.bhg.com |
Additional Coverage Highlights
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Countertop Business (Circulation: 25,000) November 2007, p. 4-5 In an article titled “Color Backdrop,” Linda Ohm spoke with DuPont Surfaces Director of Product Styling and Development Ginguei Ebnesajjad. Ebnesajjad revealed countertop colors in neutral tones are often used as backdrops for vibrant, trendy accent colors in kitchens and bathrooms. She said, “trend-forward colors are going to be in the role of the accent color and we have to provide a backdrop to make it look good.” She also noted that the more vibrant colors from DuPont Surfaces are great for trendsetters. www.countertop-digital.com |
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Surface Fabrication (Circulation: 10,500) December 2007, p. 45 In the “New Products” section, the DuPont™ Corian® Terra Collection was pictured with a description that read, “DuPont™ Corian® offers the new Terra Collection, a selection of 25 colors certified by Scientific Certification Systems (SCS). This certification confirms that the collection meets international standards regarding environmental claims for pre-consumer recycled material.” www.surfacefabrication.com |
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For questions regarding any of the coverage in this issue, please contact Kate Ryan at Kate.Ryan@usa.dupont.com. |
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