New Resource at .countertops.dupont.com Educates Consumers About Nine Kitchen Countertop Options –- from Corian® to Granite to Quartz and More
LAS VEGAS, May 8-10, 2007 – Choosing the ideal kitchen countertop has been made easier than ever thanks to DuPont Surfaces, which has launched an interactive, online quiz to help homeowners identify the best countertop option for their household and lifestyle. The quiz is the fifth offering in a comprehensive suite of online design tools from DuPont.
The new Countertop Selector quiz is easy to take. All consumers need to do is visit countertops.dupont.com to answer six countertop questions relating to style, maintenance, performance and cost. For example, quiz takers will answer if their style is classic, modern or casual to help determine the best countertop fit according to their personal taste. The DuPont proprietary, software will then “match” the respondents’ answers with two countertop recommendations. Weighted against 216 possible answer combinations, suggested preferences may include DuPont Surfaces such as solid surfacing, quartz surfacing and granite as well as non-DuPont traditional laminate, tile, butcher block, concrete, stainless steel and alternative stone.
“The style quiz is another DuPont tool designed to help homeowners make smarter decisions and create spaces that reflect their personal style and taste,” said Tom Powell, vice president and general manager -- DuPont Building Innovations. “This is the latest cutting-edge online tool that illustrates our ongoing commitment to customer service and education.”
On the website, after completing the quiz and receiving their recommendations, consumers can consult the DuPont My Room Designer kitchen color planner to visually hand pick their perfect combination of countertops and cabinetry. The site also houses information and images of the entire DuPont Surfaces color portfolio, a photo gallery of inspiring design ideas, a price estimator, retailer locator, countertop care information and more.
DuPont Surfaces and Building Innovations is a strategic business unit of DuPont that manufactures and markets Corian® solid surfaces, as well as Zodiaq® quartz surfaces and Granite Certified by DuPont™. DuPont™ Corian® is a well-known global brand in the solid surface category.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.