Richmond, Virginia, October 17, 2011
DuPont Graphics Announces DuPont™ Tyvek® Vivia™ High Opacity
DuPont Graphics announced the launch of DuPont™ Tyvek® Vivia™ High Opacity, a recyclable print media material that provides complete opacity for a variety of wide format and POS print applications. Tyvek® Vivia™ High Opacity marries the lightweight strength of DuPont™ Tyvek® with a proprietary coating developed by DuPont. The result is a superior print media for UV-cure inkjet and screen printing with complete block-out capability, flexibility and beautiful drape.
“DuPont realized there was a need in the market for a recyclable print media that provides total opacity and exceptional printability,” said Annette Kim, DuPont Protection Technologies marketing manager, Wide Format Graphics. “Tyvek® Vivia™ High Opacity is ideal for window displays and other applications where the designer wants to print different content on each side, without worrying about show-through.”
Tyvek® Vivia™ High Opacity has a soft, fabric-like texture that resembles scrimless vinyl and offers complete block-out capacity. Additionally, Tyvek® Vivia™ is tear-, weather- and puncture-resistant and is lightweight, which can reduce shipping costs. These properties result in vibrant dual-sided and wide format print projects that hang especially well and can be used inside and outdoors.
“We welcomed Tyvek® Vivia™ High Opacity as a printing solution for our retail clients who are looking for sustainable media and outstanding print quality,” said Eric Balderas, director of Business Development, Infinity Images, a professional media solutions provider specializing in large format, environmentally responsible printing based in Portland, Ore . “We needed a material for large print jobs that was durable for indoor and outdoor use, but also provided a high level of vibrancy and opacity for large printing or images with colors such as skin tones that can be hard to reproduce. Tyvek® Vivia™ High Opacity meets that need wonderfully.”
Tyvek® Vivia™ High Opacity is completely recyclable through a partnership between DuPont™ Tyvek® and Waste Management. This national mail-in recycling program encourages companies to return printed wide-format materials and other Tyvek® products for recycling. Customers
can track the amount of material they have recycled over time, providing a simple way to reduce and track their environmental footprint. Discarded Tyvek® Vivia™ High Opacity also is recyclable at centers that accept flexible high-density polyethylene products.
Tyvek® Vivia™ High Opacity can be produced in rolls up to 116" wide to accommodate a wide range of printers and wide format applications. For more information, please visit www.graphics.dupont.com or call DuPont at 1-800-44TYVEK. For more information regarding the Tyvek® recycling program, visit http://recycletyvek.wm.com.
DuPont – one of the first companies to publicly establish environmental goals more than 20 years ago – has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.