When Paul Lilienthal, President of Pictura Graphics - the nation's first Certified Sustainable Green Printer amd Platinum sponsor of the Sustainable Brands Conference - was selecting the print media for the meeting held in Monterey, CA in June, Lillienthal decided to use new Tyvek® Vivia when printing all the banners and standing signage used at the event.
“We were an early user of DuPont™ Tyvek® Vivia,” said Lilienthal, “This sustainable brand of media was the obvious choice because of its outstanding print quality, its lightness of weight for shipping and its recyclability. Pictura handled all the specifying and printing for the conference, and obviously, reducing the carbon footprint was key. Once the conference was over, we sent all the Tyvek® Vivia banners and signs to Waste Management for recycling.”
To truly be a sustainable brand, corporate leaders must make every effort to meet the emerging green consumer’s needs and at the same time, they must find ways to be green consumers themselves. DuPont™ Tyvek® provides a recyclable solution that helps responsible businesses do just that.