Together with dedicated third-party distributors, DuPont is bringing Pioneer brand hybrid seed technology to local farmers, resulting in higher crop yields and an improved quality of life for Malawians.
- CHALLENGE: Food
- INDUSTRY: Agriculture
- LOCATION: Malawi
With 60% of the world’s uncultivated arable land, Africa’s agricultural sector has the potential to produce enough food to help end Malawi’s hunger and address global hunger as well. But to that end, Malawian farmers first need drought-tolerant, high-quality hybrid seeds that can produce higher crop yields in difficult farm areas.
After developing an understanding of local farmer needs — from soil conditions and pest problems to agronomic capabilities — and with the help of innovative research and technology, DuPont’s business unit DuPont Pioneer developed a hybrid seed that would work well with the local environment. These robust seeds provided higher-quality and better-yielding crops. And thanks to the word-of-mouth from these Malawian farmers — whose gains came in the form of better nutrition as well as increased self-sufficiency — the attitude and gains of a whole community evolved.
After farming higher-producing crops, the Malawian farmers look favorably on the advantages of hybrid seed, seeing in it a new value for their community and their country.