2012 Automotive Color Popularity Report Showcases Global Preferences

DuPont News, December 10, 2012
The 2012 DuPont Automotive Color Popularity Report was recently released.

 

White/white pearl dominates the global automotive color popularity ranks for the second consecutive year, according to the 2012 DuPont Automotive Color Popularity Report, recently released. Black/black effect moves into second place in the global ranks this year, largely due to the increased popularity in the Asia Pacific market as this color has a worldwide perception of high quality and luxury. Silver fell to third, as its popularity has waned, especially in the critical large automotive markets of Europe and Asia. 

"Today, white tri-coats are more readily applicable to the global manufacturing base and evoke quality and value among a variety of vehicle segments," according to Nancy Lockhart, DuPont color marketing manager. "Solid whites have been seen in vanilla shades, stone shades and the current preference of bright whites."

The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry. It is the only report to include global automotive color popularity rankings and regional trends from11 leading automotive regions of the world.

The top global vehicle colors in the report are as follows:

1. White/White Pearl
2. Black/Black Effect
3. Silver
4. Gray
5. Red
6. Blue
7. Brown/Beige
8. Green
9. Yellow/Gold

View the full press release.