Professional boxers hurl “talk trash” at their competitors to intimidate them and beat them down verbally before entering the ring. But when DuPont Public Affairs talks trash, it wins national awards!
In this case, the “trash” refers to the 81 million pounds of landfill waste generated every year by DuPont Building Innovations, and the “talk” is the yearlong public relations campaign that was launched to publicize the business’s achievement of zero landfill.
Patty Seif, who developed the Drive to Zero Landfill communications campaign, was at the National Press Club in Washington, D.C. recently where public relations (PR) journal PR News named DuPont a top winner. The DuPont Public Affairs-led campaign was cited as the best example of a company public relations program in support of environmental stewardship. More than 200 communications executives from corporations, PR agencies and nonprofits attended the event to honor the work of their colleagues and peers.
“Building and shaping DuPont’s reputation among key stakeholders and influencers is a highly-dynamic process in today’s instant-information world,” said Anthony Farina, director of Corporate Communications -- Public Affairs, Engagement & Reputation Management. “With extensive news media coverage around the world that continues even today, the Zero Landfill communications campaign solidly reinforced DuPont as a leader in sustainability and environmental stewardship. We are honored that PR News recognized the strategic campaign as among the most innovative and creative of the year. Congratulations to Patty and her colleagues for delivering an outstanding campaign!”