DuPont Unveils New No. 24 Chevrolet Paint Scheme Marking 20th Anniversary Sponsorship of Jeff Gordon

DuPont News, June 1, 2012

Four-time NASCAR Cup Series champion Jeff Gordon helped DuPont unveil a new 20th Anniversary paint scheme on his No. 24 DuPont Chevrolet yesterday during DuPont Performance Coatings’ (DPC) 2012 DuPont NASCAR Day celebration.  Jeff will drive the new Hot Hues™ Cosmic Dust Silver Metallic No. 24 DuPont Chevrolet in the season finale at the Homestead-Miami Speedway in Florida this November, marking his famous long-standing partnership with DuPont.

“I’m very fortunate to have an incredible sponsor like DuPont that has invested so much in me and this No. 24 Hendrick Motorsports team,” Jeff said. “To stick with one driver and one team and to still be here with us today celebrating our 20th full season, is really incredible.”DPC products have been a constant during the storied career of Jeff and Hendrick Motorsports.  The new paint scheme uses the popular DuPont™ ChromaPremier® Pro high performance paint finishes and was designed by NASCAR’s first officially licensed artist, Sam Bass.

“Jeff Gordon has been the ideal ambassador for the DuPont brand for nearly two decades,” said Scott Coleman, chief marketing and sales officer for DuPont.  “He is a consummate professional and a true champion both on and off the track.”

Jeff’s historic NASCAR Cup Series career started 20 years ago at Atlanta Motor Speedway as the young driver burst onto the scene in the rainbow-colored Hendrick Motorsports No. 24 DuPont Chevrolet.  The following season, Jeff started to take the motorsports world by storm.  Now, 20 years later with four championships and 85 career victories under his belt, Jeff will race the commemorative No. 24 DuPont Chevrolet only one time at the last race of the 2012 season.  Jeff, Hendrick Motorsports and DuPont are celebrating the longest current running driver/owner/sponsor partnership in NASCAR.