As part of the DuPont Electronics & Communications business, DuPont Packaging Graphics recently launched a new campaign to promote and further differentiate its leading DuPont™ Cyrel® brand flexographic systems offerings for the packaging graphics industry.
The focus of the new brand campaign is on the commitment to deliver higher quality at high speed. It also illustrates the concept with high-impact photography in key communications components, including a new website design, print and online advertising, and in a dramatic display at the drupa 2012 trade fair in Düsseldorf, Germany.
Featuring the tag line, “Look Closer! For higher quality at high speed,” the campaign will convey that DuPont™ Cyrel® flexographic systems offer excellent quality and short turnaround times from design to final package, providing the highest system value.
“It was time to take a fresh approach to renew and strengthen our message,” said Edward Baiden, global marketing manager, DuPont Packaging Graphics. “Getting our message out boldly and clearly in a way that reflects the value DuPont is uniquely suited to deliver is key to our communications. The images chosen for the campaign depict the high quality customers can expect from our products, and the idea of high speed not only conveys the advantage Cyrel® provides for print turnaround in the pre-press workflow, but also the benefits of DuPont having one of the largest technical service and support organization in the industry, so we can provide rapid response ahead of deadline.”