@DuPont_News -- A Twitter Best Practice

DuPont News, September 27, 2012
DuPont was recognized as a Twitter best practice by the Manufacturers Alliance for Productivity and Innovation.


Looking for some good news to tweet about? Last week, DuPont was recognized as a Twitter best practice by the Manufacturers Alliance for Productivity and Innovation (MAPI).

"DuPont stands out above the crowd...engaging its followers around anything from the company’s historical innovations to their point of view on global issues such as food security,” said Cam Mackey, vice president of sales & marketing for MAPI. “Most importantly, the company gets that, above all, social media needs to be social."

“Social media has evolved to become an important strategic communications channel as a way to engage with our stakeholders,” said Anthony Farina, director of Public Affairs. “Our social channels have grown to become a key place to see what DuPont is doing today and discover many things our stakeholders might not have known about our company. They are the first places stakeholders will hear about important company news, but they’re also platforms where people can go behind the scenes and engage with DuPont on the science, history and people behind that news.”

Some corporate DuPont channels include:

DuPont Facebook
DuPont Sina Weibo (Chinese)
@DuPont_ability (sustainability news)

These channels have a combined fan/follower count of nearly 45,000 globally and set the stage for more than 8,000 engagements per month. Our audience includes customers, employees, government officials, thought leaders – anyone who has an interest in DuPont and how our company is making a difference.

What's next?

"We have a lot of followers in Latin America who share news on our English channels," said Kirsten Mucha, digital communications leader, Public Affairs. "So we’re launching accounts this year in Portuguese and Spanish where we can have more meaningful conversations with those followers in their local languages."

View this 2.5-minute video to see Cam talking about insights from MAPI research and digital best practices from DuPont and Caterpillar.